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Latvia

February 26th - March 3rd, 2024 | Week 26 | Month 6

Latvia Weekly: Media and Trump

In the examined week, the content surrounded domestic issues such as corruption and media funding and international topics such as the upcoming US elections, NATO and assistance for Ukraine. Most notably, there is a highly critical view of the capabilities and the effectiveness of NATO, which were also prominent in the prior two weeks. The reasoning for such claims is rooted in the unwillingness of other NATO states to help in the case of an attack. Regarding content, the leading platform remains TikTok which garners the most engagement and there is a significant decrease in engagement with content published on Facebook. Although some of the examined content creators are increasingly more active on Twitter/X, engagement remains low.

by Otto Tabuns

Main narratives:

  • The lack of media diversity in Latvia, with conservative viewpoints being notably underrepresented.
  • The assertion that Trump’s presidency deterred aggressive actions by Putin, framing Trump as a preferable candidate.
  • The critique of Latvia’s military support for Ukraine as a proxy for larger powers’ geopolitical interests.
  • There are concerns over government spending priorities, particularly criticizing expenditures on symbolic changes and luxury travel over infrastructure and social welfare.

Overview:

In the examined week, the content surrounded domestic issues such as corruption and media funding and international topics such as the upcoming US elections, NATO and assistance for Ukraine. Most notably, there is a highly critical view of the capabilities and the effectiveness of NATO, which were also prominent in the prior two weeks. The reasoning for such claims is rooted in the unwillingness of other NATO states to help in the case of an attack.  Regarding content, the leading platform remains TikTok which garners the most engagement and there is a significant decrease in engagement with content published on Facebook. Although some of the examined content creators are increasingly more active on Twitter/X, engagement remains low.

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