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5
Glorija Grevcova
May 5th - May 11th, 2025 by Martinš Hiršs

Latvia Weekly: How a Fringe Party Leveraged Disinformation for Political Ascent

The Alliance of Young Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction by promoting pro-Kremlin narratives that frame Russian speakers as victims of systematic persecution in Latvia, while simultaneously advancing conspiratorial claims about international organizations like the WHO. As this formerly fringe political entity approaches potential representation in upcoming elections, their strategic amplification of manufactured victimhood narratives and sovereignty-based conspiracies demonstrates the mainstreaming of Kremlin-aligned disinformation within Latvia's political discourse.

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April 2025 by Martinš Hiršs

Latvia Monthly: Intensifying Pre-Election Rhetoric

Populist candidates like Grevcova and Brēmanis (Alliance of Young Latvians) use emotionally charged content to highlight alleged government corruption and waste, often through unverifiable claims. Their videos on TikTok and Facebook generate more engagement than both Kremlin-aligned Telegram channels and rival populists like Roslikovs (For Stability). These figures leverage outrage-driven messaging to erode trust in Latvian institutions and promote anti-establishment, anti-government sentiment - particularly among Russian-speaking audiences.

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5
Glorija Grevcova
April 28th - May 4th, 2025 by Martinš Hiršs

Latvia Weekly: The Rise of the Union of New Latvians

The previously fringe party Union of New Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction and is now projected to potentially enter the Riga city council in June elections. Their viral content focuses on portraying Latvia as failing economically, alleging anti-Russian discrimination, promoting anti-globalist conspiracy theories, and positioning Grevcova as the authentic representative of Russian-speaking Latvians.

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5
Riga
April 21st - April 27th, 2025 by Martinš Hiršs

Latvia Weekly: Weaponizing Identity and Language

Pro-Kremlin Telegram accounts in Latvia push narratives that undermine Latvian sovereignty by portraying it as a Western puppet state with decadent values while glorifying the Russian imperial period. These accounts, including political candidate Roslikovs from the Stability party, also amplify claims of anti-Russian discrimination in Latvia, particularly around language rights, while promoting anti-government sentiment by portraying Latvian authorities as corrupt and exploitative.

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