Reports
Latvia Monthly: Intensifying Pre-Election Rhetoric
Populist candidates like Grevcova and Brēmanis (Union of New Latvians) use emotionally charged content to highlight alleged government corruption and waste, often through unverifiable claims. Their videos on TikTok and Facebook generate more engagement than both Kremlin-aligned Telegram channels and rival populists like Roslikovs (Stability). These figures leverage outrage-driven messaging to erode trust in Latvian institutions and promote anti-establishment, anti-government sentiment - particularly among Russian-speaking audiences.
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Latvia Weekly: The Rise of the Union of New Latvians
The previously fringe party Union of New Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction and is now projected to potentially enter the Riga city council in June elections. Their viral content focuses on portraying Latvia as failing economically, alleging anti-Russian discrimination, promoting anti-globalist conspiracy theories, and positioning Grevcova as the authentic representative of Russian-speaking Latvians.
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