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5
Glorija Grevcova
May 12th - May 18th, 2025 by Martinš Hiršs

Latvia Weekly: Using TikTok to Amplify State Criticism

The most popular TikTok content from Latvia's leading populist politicians centered on victimization narratives, minority rights advocacy, and exaggerated claims of government overreach. These politicians successfully leverage TikTok's algorithm by combining personal drama, anti-establishment messaging, and minority advocacy to create emotionally engaging content that positions them as protectors of marginalized groups against an establishment.

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