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Reports

5
Alliance of Young Latvians
May 19th - May 25th, 2025 by Martinš Hiršs

Latvia Weekly: Exploiting a Viral Video to Reinforce Ethnic Bias Claims

The Alliance of Young Latvians extensively exploited a viral video of a woman at a judo competition shouting "Wipe your tears! It doesn't matter! He's Russian!" to her son, with both leaders making multiple posts attacking the woman personally and investigating her political connections. This coordinated response demonstrates how the party amplifies isolated incidents to construct broader narratives about systematic anti-Russian discrimination within Latvia's political establishment.

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5
Glorija Grevcova
May 12th - May 18th, 2025 by Martinš Hiršs

Latvia Weekly: Using TikTok to Amplify State Criticism

The most popular TikTok content from Latvia's leading populist politicians centered on victimization narratives, minority rights advocacy, and exaggerated claims of government overreach. These politicians successfully leverage TikTok's algorithm by combining personal drama, anti-establishment messaging, and minority advocacy to create emotionally engaging content that positions them as protectors of marginalized groups against an establishment.

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5
Glorija Grevcova
April 28th - May 4th, 2025 by Martinš Hiršs

Latvia Weekly: The Rise of the Union of New Latvians

The previously fringe party Union of New Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction and is now projected to potentially enter the Riga city council in June elections. Their viral content focuses on portraying Latvia as failing economically, alleging anti-Russian discrimination, promoting anti-globalist conspiracy theories, and positioning Grevcova as the authentic representative of Russian-speaking Latvians.

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5
Market
April 7th - April 13th, 2025 by Martinš Hiršs

Latvia Weekly: Russophobia, Decline, and Delusion - Narratives Fuel Division

Over the last week, monitored social media portrayed Latvia as Russophobic, tying this narrative together with claims of Latvia as an economic failure and dismissing the country's concerns about potential Russian aggression.

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