Tag:

Latvia Weekly: How Outrage Is Fueling a Populist Surge

The previously fringe Union of New Latvians party is now polling to pass the 5% threshold for Riga's city council. Its leaders Glorija Grevcova and Rūdolfs Brēmanis are generating social media engagement through content which can be described as “outrage porn.” They are stirring up outrage in their audience using charged and even fake topics to provoke strong emotional reactions. Guess the populist political party which gained the most engagements for its posts on Facebook, TikTok and Telegram? It was not Roslikovs, the leader of Stability! party. It was not Ainārs Šlesers, Trump-like leader of Latvia First party. It was Glorija Grevcova and Rūdolfs Brēmanis from the Union New Latvians.