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Reports

5
Alliance of Young Latvians
May 19th - May 25th, 2025 by Martinš Hiršs

Latvia Weekly: Exploiting a Viral Video to Reinforce Ethnic Bias Claims

The Alliance of Young Latvians extensively exploited a viral video of a woman at a judo competition shouting "Wipe your tears! It doesn't matter! He's Russian!" to her son, with both leaders making multiple posts attacking the woman personally and investigating her political connections. This coordinated response demonstrates how the party amplifies isolated incidents to construct broader narratives about systematic anti-Russian discrimination within Latvia's political establishment.

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5
Glorija Grevcova
May 12th - May 18th, 2025 by Martinš Hiršs

Latvia Weekly: Using TikTok to Amplify State Criticism

The most popular TikTok content from Latvia's leading populist politicians centered on victimization narratives, minority rights advocacy, and exaggerated claims of government overreach. These politicians successfully leverage TikTok's algorithm by combining personal drama, anti-establishment messaging, and minority advocacy to create emotionally engaging content that positions them as protectors of marginalized groups against an establishment.

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5
Glorija Grevcova
May 5th - May 11th, 2025 by Martinš Hiršs

Latvia Weekly: How a Fringe Party Leveraged Disinformation for Political Ascent

The Alliance of Young Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction by promoting pro-Kremlin narratives that frame Russian speakers as victims of systematic persecution in Latvia, while simultaneously advancing conspiratorial claims about international organizations like the WHO. As this formerly fringe political entity approaches potential representation in upcoming elections, their strategic amplification of manufactured victimhood narratives and sovereignty-based conspiracies demonstrates the mainstreaming of Kremlin-aligned disinformation within Latvia's political discourse.

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April 2025 by Martinš Hiršs

Latvia Monthly: Intensifying Pre-Election Rhetoric

Populist candidates like Grevcova and Brēmanis (Alliance of Young Latvians) use emotionally charged content to highlight alleged government corruption and waste, often through unverifiable claims. Their videos on TikTok and Facebook generate more engagement than both Kremlin-aligned Telegram channels and rival populists like Roslikovs (For Stability). These figures leverage outrage-driven messaging to erode trust in Latvian institutions and promote anti-establishment, anti-government sentiment - particularly among Russian-speaking audiences.

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