Latvia Weekly: COVID-19 Measures, LGBT Education, and Corruption Dominate Latvian Media Narratives

Media narratives in Latvia focused on COVID-19 restrictions, LGBT education in schools, and allegations of corruption within the coalition government.

by Otto Tabuns

Latvia corruption Covid-19 covis government LGBTQ schools Vaccines

Main channels: Facebook, TikTok

Main narratives:

Sowing mistrust in the government of Ukraine
The incompetence of the current government
General anti-governmental sentiments
Speculating alleged ties between specific politicians and Russia

Overview:

During the examined week, the content focused on narratives related to COVID-19 measures, LGBT education in schools, and corruption within the coalition parties of the government.

Most notably, a TikTok video reached 177,000 views, in which the author urged viewers to stop donating money to Ukraine, claiming it all benefits elites while the quality of life in Latvia remains low. The video garnered significant support from both Russian and Latvian-speaking audiences.

In terms of engagement, TikTok continues to have the highest reach, covering both Russian and Latvian-speaking communities. Activity on Facebook has decreased, while engagement on X/Twitter is on the rise.

Post Views: 10

Download our data