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5
Glorija Grevcova
April 28th - May 4th, 2025 by Martinš Hiršs

Latvia Weekly: The Rise of the Union of New Latvians

The previously fringe party Union of New Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction and is now projected to potentially enter the Riga city council in June elections. Their viral content focuses on portraying Latvia as failing economically, alleging anti-Russian discrimination, promoting anti-globalist conspiracy theories, and positioning Grevcova as the authentic representative of Russian-speaking Latvians.

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5
Riga
April 21st - April 27th, 2025 by Martinš Hiršs

Latvia Weekly: Weaponizing Identity and Language

Pro-Kremlin Telegram accounts in Latvia push narratives that undermine Latvian sovereignty by portraying it as a Western puppet state with decadent values while glorifying the Russian imperial period. These accounts, including political candidate Roslikovs from the Stability party, also amplify claims of anti-Russian discrimination in Latvia, particularly around language rights, while promoting anti-government sentiment by portraying Latvian authorities as corrupt and exploitative.

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5
Saeimas
April 14th - April 20th, 2025 by Martinš Hiršs

Latvia Weekly: How Outrage Is Fueling a Populist Surge

The previously fringe Union of New Latvians party is now polling to pass the 5% threshold for Riga's city council. Its leaders Glorija Grevcova and Rūdolfs Brēmanis are generating social media engagement through content which can be described as “outrage porn.” They are stirring up outrage in their audience using charged and even fake topics to provoke strong emotional reactions. Guess the populist political party which gained the most engagements for its posts on Facebook, TikTok and Telegram? It was not Roslikovs, the leader of Stability! party. It was not Ainārs Šlesers, Trump-like leader of Latvia First party. It was Glorija Grevcova and Rūdolfs Brēmanis from the Union New Latvians.

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5
Market
April 7th - April 13th, 2025 by Martinš Hiršs

Latvia Weekly: Russophobia, Decline, and Delusion - Narratives Fuel Division

Over the last week, monitored social media portrayed Latvia as Russophobic, tying this narrative together with claims of Latvia as an economic failure and dismissing the country's concerns about potential Russian aggression.

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