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5
Saeima
May 26th - June 1st, 2025 by Martinš Hiršs

Latvia Weekly: the Use of Social Media to Cast Government as Threat

The Alliance of Young Latvians positioned themselves as sole defenders of public safety and minority rights by highlighting criminal incidents in Riga, promoting anti-immigration sentiment, and repeatedly showcasing anonymous hateful comments towards their leaders. They were constructing an anti-establishment narrative that portrays them as the only politicians genuinely concerned about public safety, environmental risks, and persecution of Russian speakers.

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5
Alliance of Young Latvians
May 19th - May 25th, 2025 by Martinš Hiršs

Latvia Weekly: Exploiting a Viral Video to Reinforce Ethnic Bias Claims

The Alliance of Young Latvians extensively exploited a viral video of a woman at a judo competition shouting "Wipe your tears! It doesn't matter! He's Russian!" to her son, with both leaders making multiple posts attacking the woman personally and investigating her political connections. This coordinated response demonstrates how the party amplifies isolated incidents to construct broader narratives about systematic anti-Russian discrimination within Latvia's political establishment.

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5
Glorija Grevcova
May 12th - May 18th, 2025 by Martinš Hiršs

Latvia Weekly: Using TikTok to Amplify State Criticism

The most popular TikTok content from Latvia's leading populist politicians centered on victimization narratives, minority rights advocacy, and exaggerated claims of government overreach. These politicians successfully leverage TikTok's algorithm by combining personal drama, anti-establishment messaging, and minority advocacy to create emotionally engaging content that positions them as protectors of marginalized groups against an establishment.

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5
Glorija Grevcova
May 5th - May 11th, 2025 by Martinš Hiršs

Latvia Weekly: How a Fringe Party Leveraged Disinformation for Political Ascent

The Alliance of Young Latvians, led by Glorija Grevcova and Rūdolfs Brēmanis, has gained significant social media traction by promoting pro-Kremlin narratives that frame Russian speakers as victims of systematic persecution in Latvia, while simultaneously advancing conspiratorial claims about international organizations like the WHO. As this formerly fringe political entity approaches potential representation in upcoming elections, their strategic amplification of manufactured victimhood narratives and sovereignty-based conspiracies demonstrates the mainstreaming of Kremlin-aligned disinformation within Latvia's political discourse.

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