Skip to content

Latvia

September 2nd - September 8th, 2024 | Week 53 | Month 13

Latvia Weekly: COVID-19 Measures, LGBT Education, and Corruption Dominate Latvian Media Narratives

Media narratives in Latvia focused on COVID-19 restrictions, LGBT education in schools, and allegations of corruption within the coalition government.

by Otto Tabuns
Latvia supports Ukraine
Main channels: Facebook, TikTok

8

Main narratives:

  • Sowing mistrust in the government of Ukraine
  • The incompetence of the current government
  • General anti-governmental sentiments
  • Speculating alleged ties between specific politicians and Russia 

Overview:

During the examined week, the content focused on narratives related to COVID-19 measures, LGBT education in schools, and corruption within the coalition parties of the government. 

Most notably, a TikTok video reached 177,000 views, in which the author urged viewers to stop donating money to Ukraine, claiming it all benefits elites while the quality of life in Latvia remains low. The video garnered significant support from both Russian and Latvian-speaking audiences. 

In terms of engagement, TikTok continues to have the highest reach, covering both Russian and Latvian-speaking communities. Activity on Facebook has decreased, while engagement on X/Twitter is on the rise.

Weekly Reports
Award

Lithuania Weekly: Vaitkus Award Controversy Used to Undermine the Government

May 26th - June 1st, 2025

Saeima

Latvia Weekly: the Use of Social Media to Cast Government as Threat

May 26th - June 1st, 2025

Tallinn pride

Estonia Weekly: Pride Event Sparks Backlash as Kremlin-Aligned Narratives Resurface

May 26th - June 1st, 2025

Vilnius

Lithuania Weekly: Kremlin Narratives Turn Austerity into a Punchline

May 19th - May 25th, 2025

Alliance of Young Latvians

Latvia Weekly: Exploiting a Viral Video to Reinforce Ethnic Bias Claims

May 19th - May 25th, 2025

Narva

Estonia Weekly: Government Moves in Narva Fuel Propaganda

May 19th - May 25th, 2025

Minsk

Lithuania Weekly: Vaitkus’s Belarus Trip Fuels Anti-Government Rhetoric

May 12th - May 18th, 2025

Glorija Grevcova

Latvia Weekly: Using TikTok to Amplify State Criticism

May 12th - May 18th, 2025

Baltic Sea

Estonia Weekly: Pro-Kremlin Propaganda Targets Baltic Incidents

May 12th - May 18th, 2025

Europe Day

Lithuania Weekly: May 9th as a Propaganda Tool

May 5th - May 11th, 2025

Don't miss a story.

We publish stories that change laws, lives, minds and the world. Subscribe to our newsletter to get our investigations delivered to your inbox.